HBCU Direct is a strategic marketing partnership specializing in the creation and execution of programs involving Historically Black Colleges and Universities (HBCU). HBCU Direct is an extension of the various ventures created by Grassroots Promotions, LLC (GP) and Diversity in Promotions, LLC (DIP), members of the Multicultural Communications network. GP develops HBCU and other community-based platforms linking corporate partners with targeted consumers and DIP has created diverse supplier relationships supporting Fortune 500 companies. GP and DIP will utilize this strategic methodology to grow the HBCU Direct platform.
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